In starting up your online business, one of the most important decisions you will make is choosing the right lead generation tool. You can’t sell products without customers, so you will have to find those interested in purchasing what you have to offer. That’s where lead generation tools come into play. Both OptimizePress and ClickFunnels offer online business owners the tools necessary to generate leads which in turn creates a customer base for your efforts.

Which one works better for your business will depend on several factors. The first is understanding what each one does, then comparing it to the other. The more you know about OptimizePress and ClickFunnels, the better-informed decision you can make about which one to use.


This is a web tool designed for entrepreneurs and online business owners to construct landing pages that maximize sales conversion. Based on WordPress, this product allows you to construct a landing page that sells products, secures portals for memberships, create funnels for sales, increase views of blog sites, and so forth.

If you have WordPress, then you can use OptimizePress to create all types of marketing and sales pages, registrations for webinars, online courses, training seminars, and more. The pages themselves are relatively easy to build because WordPress is a user-friendly website creation program. Plus, all pages are mobile-friendly, which means that they can be seen on any device.

OptimizePress comes with a live editor, so you can put together pages in real-time. The program comes with built-in templates, many different graphic elements, such as arrows, buttons, and the like. Plus, you can further customize your landing pages by using feature boxes, testimonials, multimedia sources, and so forth. The program itself is updated regularly and can be integrated with other software, such as email marketing, analytics, the management of memberships, etc.


There are numerous benefits to using OptimizePress in terms of the functionality of the program. This means that those who are just beginning can use it quickly to get results. Some of the advantages that OptimizePress offers includes the following;

  • Responsive Design
  • No Additional Coding
  • Make Real-Time Changes
  • Fully Integrated with WordPress
  • Uses WorldPress Themes and Formats

Essentially, you do not have to learn new coding to make your landing pages work on different screens or platforms. You can also make changes without having to reload the page. And being fully integrated with WordPress means that you can use their themes and formats in what you do.

For those who want to create membership portals, which is a popular way to build leads, OptimizePress may be perfect. You can oversee your content and deliver it security through the portals created for memberships. Plus, such portals can be customized to your needs and users can also make changes that best suits what they want.

Users will have to purchase a perpetual license, but there is no monthly fees apart from the club membership. This makes OptimizePress rather unique in terms of what it does compared to the competition.


This product builds sales funnels online to help your marketing, selling, and delivery efforts. The goal of ClickFunnels is to create a simple, easy system to follow, so you can maximize the efficiency of selling to your targeted audience. The key to ClickFunnels is the pre-constructed options that provide you with a ready-made funnel for your specific business or industry.

ClickFunnels pulls together the traditional elements, such as hosting your website, creating landing pages, using email autoresponders, and so forth. The result is that all these elements work together in creating your online marketing efforts. By pulling together what is needed to create a traditional sales funnel, it decreases the time and effort needed to make them work correctly.

Essentially, ClickFunnels takes the hard work of constructing a customized sales funnel by providing you with pre-made ones that work for your business.


The most obvious benefit is that if you run an online business in a recognized niche, then ClickFunnels has the pre-crafted funnel for you. There are different funnels based on different needs, such as sales, webinars, creating memberships, subscribers, and more. You can pick and choose the one that works best for your needs.

  • Pre-Built Sales Funnels
  • Wide Variety of Templates
  • Faster Organization
  • Quick Changes When Needed
  • User-Friendly Interface

Speed is an essential element that ClickFunnels has to offer. With so many pre-built landing pages that are purposely constructed for specific industries and needs, you can simply pick and choose the one that works best for you. The templates are proven, there is no special coding or knowledge you need to add them to your site, and you can even speed up the A/B testing.

Another aspect that makes ClickFunnels attractive is the user-friendly interface that allows for fast integration of different elements. You can add videos, animation, clocks, and other items to your templates. This helps with the A/B testing because you can quickly see what works and what does not to maximize your sales potential.

OptimizePress vs. ClickFunnels

Perhaps not surprisingly, there are numerous similarities between OptimizePress and ClickFunnels. This is mostly due to competing in the same market. People who are looking to improve sales through programs like this will want some features to be similar. In addition, both products do basically the same thing, even though the approach is somewhat different. For example, both will integrate with numerous systems and applications, which include Get Response, MailChimp, AWeber, and more.

Both OptimizePress and ClickFunnels offer good customer support as you would expect. ClickFunnels is more extensive since it is a monthly program compared to the one-time purchase for OptimizePress. However, both companies have been lauded for their attention to their customers which is important when choosing which one is right for you.

What follows is a breakdown of the important areas each program covers, their similarities and differences.

Learning Curve: A big consideration for many who are just starting out is how much time and effort will it take to learn what is needed to succeed. OptimizePress is very user-friendly and assists in terms of tutorials that help you understand what to do. However, ClickFunnels is far easier to understand and use, making it a better choice if you want to jump right in.

Features: In terms of the sheer number of features, ClickFunnels does offer more. With custom domains, A/B split testing, funnels for sales, webinar, hangouts, and memberships, upsell and downsale pages, priority support and more, ClickFunnels is superior to OptimizePress. That is not to say that OptimizePress is lacking. It offers over 30 templates, over 40 customizable elements, shopping cart, launch funnels, page protection, blogs, live editor, membership portals and more.

The difference between the two is more than just volume. ClickFunnels offers more services and is designed to provide what you need from front to back. OptimizePress is more of a building platform, allowing you to construct what

Pricing: Both OptimizePress and ClickFunnels have an initial price of $97. However, ClickFunnels charges a monthly payment while OptimizePress is just a one-time payment. This means that you save money using OptimizePress. Plus, it provides three SMB along with enterprise packaging for users to select and covers three sites. You can pay $97, $197, or $297 total depending on the package that you ordered.

ClickFunnels has a two-week free trial and enterprise price packaging of $97 or $297 per month. Once you stop paying the monthly fee, the program stops.


There are many attributes to both OptimizePress and ClickFunnels. However, there is no denying the far lower price that OptimizePress offers for their services. While you do not get pre-packaged templates designed for specific industries, you can create what you want fairly easily. This is especially true if you use WordPress.

If you are just starting out and not sure what you need, ClickFunnels is probably for you. While far more expensive, everything about the service provides what is needed without any special knowledge. You simply choose the right package that fits your budget, use the pre-made templates that are designed for your industry, and go from there.

OptimizePress does require a little more work and research. This is a user-friendly platform that does offer templates and customization, but you will need to find out what works best for you. This makes OptimizePress more time-consuming to get a finished product. But if you have the time and willingness to learn, then this may be right for you.

Overall, the pricing of OptimizePress is pretty hard to ignore compared to ClickFunnels. For small business owners or entrepreneurs on a tight budget, you may want to choose OptimizePress first if you are using WordPress. It does require more work, but you are never out any more money over the months you put it in place.

ClickFunnels is arguably superior to OptimizePress in terms of number of features, more extensive support and coaching, and providing regular updates and changes to their program. However, they are also considerably more expensive. If you can afford the monthly fee easily, then you may want to choose ClickFunnels based on what they provide.

Over 45,000 entrepreneurs have moved their entire websites over to them, and I was able to get you a free 14-day trial! Click Here to start your trial.


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